E-COMMERCE WEBSITES AND APPS ADVANTAGES TO INCREASE CUSTOMER BASE

1. Direct- to Customer Marketing channel

With the help of mobile gadgets, customers are now connected to brands 24 x 7. These mobile devices have also changed the way we interact, source information, and shop with brands. Customers are increasingly using mobile devices to shop and businesses need to incorporate these devices into their marketing strategy. This is helping to change the way customers interact with brands.

To harness the potential of connected customers, brands need to offer consistent and steady engagement via mobile and website eCommerce. It not only helps customers stay connected with the brand but can also be used to effectively deliver offers and coupons to customers.

 

2. Enhanced Customer Experience

Today’s customer demands a personalized and consistent experience throughout their journey with a brand. And that’s not possible if you’re only using a website as a channel to engage with your customers. If you want them to keep coming back to your brand, mobile apps can make that easy for you.

With the power of emerging technologies like  Machine Learning, Artificial Intelligence, AR & VR combined in a Mobile eCommerce App; you can collect valuable insights about your users such as:

What do your users like? What time of day do they make purchase decisions?

How long does it take them before they decide to make a purchase?

Once you have all this data, you can provide your customers with an optimized shopping experience to increase your sales.

 

3. Brand Recognition

Increased brand visibility is one of the best and a good reason to opt for mobile and website eCommerce app development.

Since most customers spend hours on their mobile phones, it becomes easy for brands to connect with them through a mobile eCommerce platform. However, a brand needs to provide a quality mobile app and website experience that users love. This is because users quickly become irritated on small screens, and according to Vrinda, 32% of app users uninstall an app if they don’t find it easy to use, resulting in a poor UX.

So use smart branding tactics with beautiful UI /UX designs to leave a lasting impression on mobile customers.

 

4. Better Efficiency and Increased Revenues

Mobile apps and websites are considered to be handier and more user-friendly. Despite the fact that they are often said to be costly to run, they are usually able to satisfy the needs of customers and increase sales significantly. The connexion is simple: a good mobile app with the right concept and functionality brings in more customers. More customers lead to more orders, which means your profits increase.

Another tool that helps maintain brand reputation and increase sales is ‘Push Notifications’. With the help of push notifications, businesses can instantly send information to their customers and motivate them to place orders immediately.

 

5. Customer Loyalty

Since customers spend most of their time on mobile apps and websites, make sure your brand offers product details and contact information to motivate them to buy. A consistent brand value ensures a consistent design and layout on a mobile platform that customers can actually rely on. You can do this by providing your customers with a personalized experience, such as incorporating prioritized features and relevant suggestions based on their searches and purchases.

You can help your customers come back by running loyalty programs such as discounts, offers, bonuses, or new collections.

Establish good communication support 24/7 between your brand and customers to solve their questions via live chat or chatbot.
With proper industry expertise, a world-class team, and refined development and design thinking processes, we always go above and beyond the expectations of our clients. Get in touch with our experts today to get access to the best e-commerce mobile app and website specially developed for you.